First Love - Gran Turismo 6
PlayStation
The latest game in the Gran Turismo franchise, GT6, launched with the idea that even the greatest racecar drivers have humble beginnings.
“First Love” was a three-chapter interactive social documentary that shared the story of racing legend Mario Andretti, and the car that started it all: a 1948 Hudson. First, viewers followed Mario’s journey to becoming a racecar driver. Chapter 2 featured the first ever, live social rebuild of a race car. Viewers interacted with mechanics for over five days of live streaming. Finally, the restored Hudson was reunited with Mario and recreated in GT6 for everyone to race.
PlayStation
The latest game in the Gran Turismo franchise, GT6, launched with the idea that even the greatest racecar drivers have humble beginnings.
“First Love” was a three-chapter interactive social documentary that shared the story of racing legend Mario Andretti, and the car that started it all: a 1948 Hudson. First, viewers followed Mario’s journey to becoming a racecar driver. Chapter 2 featured the first ever, live social rebuild of a race car. Viewers interacted with mechanics for over five days of live streaming. Finally, the restored Hudson was reunited with Mario and recreated in GT6 for everyone to race.

Mario Andretti

Long Form Documentary (30min)
The website, gt6firstlove.com, was the centerpiece of the campaign. But we also created a lot of other content including a movie poster, two trailers, four deep dive special feature videos, :30 TVC and preroll, five stop motion time-lapse animations that capture each day of the LIVE Build, OLA and a strategic PR push to gaming, automotive and tech blogs.
TVC :30









Other Projects
2022