New Look and Feel
Fruit of the Loom

Instead of doing a standard lifestyle library, we went and created a new Graphic and modern Look and Feel of their entire product line. This was a complete departure from any previous work they’ve done in the past and this is a brand that has been around since 1851.

Working with Adi Goodrich and  Sean Pecknold we build 8 massive sets using geometrical shapes and bold bright colors that were based of their brand palette, this allowed us to shoot everything in-camera and create a unique look to make them stand out in Target’s and Walmart’s aisles.

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